Tag Archive for 'james beard'

Chicken. With 40 cloves of garlic.

While writing my first book, Eight Flavors: The Untold Story of American Cuisine, I researched the eight most popular flavors in American cooking: black pepper, vanilla, chili powder, curry powder, soy sauce, garlic, MSG, and Sriracha. When I dived deep into each of these eight topics, I often found fascinating new information and recipes–some of which didn’t make it into the book. So over the next few months, I’ll be publishing this exclusive content on my blog! If it whets your appetite to read the whole book, make sure to get your own copy here.

I’m trying to get a handle on James Beard. In my generation, he wasn’t a household name; but once your reach a certain level of foodie-ness, you’re indoctrinated. You’re taught he’s a deity of American food.

According to Provence, 1970, Beard was “six foot three, three hundred pounds, and bald.” He described himself in this PBS documentary as “large and scarcely beautiful,” hardly a candidate for international super success. He enjoyed a jaunty bow tie; or, an even jauntier unbuttoned dress shirt. He was gregarious, always bringing people together, always quick to help out a new food talent in which he saw potential–like Julia Child, early in her career. He also kept his phone number listed in the phone book, and fans could look him up and give him a ring–unimaginable of a celebrity today. He would often “end up talking at great length to some woman in Iowa about her macaroons.” His mantra was to use the best, seasonal ingredients in the simplest, most flavorful preparations, and he embraced the diversity of American cuisine

Beard starred in the first food television show in 1946, a 15 minute program on NBC called “I Love to Eat.” Sadly, no copies of the episodes exist. Both Beard and Child created an interest in food that met in the middle between the housewiferly-domestic guides and the men-only haute restaurants of an earlier generation.  In their DIY wake, cooks without formal culinary training began to open restaurants and head kitchens.

I was looking into Beard’s history during my writing process for Eight Flavors  because he is often credited with convincing Americans to like garlic. Beard often looked to French cuisine for inspiration, and loved the simple, flavorful cuisine of Provence, which he first encountered while being stationed there during WWII. Provencal cuisine is also very garlic heavy. In America, leading up to WWII, people weren’t eating much garlic. It was associated with Italian immigrants, who were thought so unappealing, the US effectively banned Italian immigration in 1924. It was Beard who, with a rustic recipe, really began to change American’s minds about garlic.

“Chicken with Forty Cloves of Garlic” was first published in 1974. The recipe title sounds ridiculous and intimidating, but 40 cloves is only 2-3 heads of garlic. Beard calmly instructed his readers to fill a casserole with chicken legs and thighs, cover them with olive oil and vermouth, and top them with tarragon, parsley, celery and garlic–so much garlic, it serves the purpose of the vegetable in the dish. After baking for 90 minutes, the chicken comes out tender and mild–as does the garlic. Beard comforted the fears of worried cooks, stressed about the pungent taste of garlic:  “Invite your guests to spread the softened garlic on the bread. They will find that the strong flavor has disappeared, leaving a wonderful, buttery paste perfumed with garlic.” It was the perfect recipe to convert the American masses because of the tame garlic flavor.

Beard championed a new form of American cooking; inspired by French cuisine, but not slavishly imitating it. He emphasized fresh, seasonal ingredients featured in ambitious, sophisticated dishes. “Buy the best produce you can buy and do the least to it, and you’ll have the best food,” Beard once said. And we have him to thank (in part) for garlic becoming a part of mainstream American cuisine.

Chicken with Forty Cloves of Garlic
Recipe from the James Beard Foundation